Road rage can be a rather damaging source of stress in your life, but what happens when the rage is not coming from you, rather the driver behind you? Cognitive dissonance is the psychological action of justifying your actions while condemning others for doing the very same actions. Like when that terrible driver merged through Read More
George Purves – Founder
George grew up in Hollister, California. He was a veteran of the U.S. Army, received a Bachelor Degree in Economics at Chico State University, and did graduate studies of Economics at Fresno State. George began his insurance career with the Insurance Company of North America (INA) in their Marketing Department. George left the company to enter the Agency business with John Brinley in 1972 in Davis. He served as President of both the Yolo County and Sacramento County Independent Insurance Agency Brokers Associations and on the California Board of Directors of the Independent Insurance Agents and Brokers Association. George was voted the “Outstanding Insurance Professional’ by his fellow Northern California Insurance Brokers in 1994 and still serves on the prestigious study group, “McAllps Forum of Insurance Issues”. Until the end of his life, George enjoyed playing golf with his sons and beating them like a drum.
George and his sweetheart Marsha were married for over 50 years. Marsha passed away in 2018 and George in 2019, both from pancreatic cancer. You can read their obituaries here and here. We invite you to donate to the Lustgarten Foundation for Pancreatic Cancer Research by going here.